NATIVE SONS
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IKUZAWA RACING
Team Ikuzawa has partnered with Japanese eyewear specialist Native Sons to unveil the “Ultimate Driving” Sunglasses, launching in the US on July 30, 2025. Designed for both drivers and riders, the limited-edition frames — named “Tetsu” in tribute to racing legend Tetsu Ikuzawa — combine vintage motorsport aesthetics with modern functionality.
Each pair is made by hand, crafted in Fukui, Japan, using custom Takiron acetates, gold- and silver-plated titanium and Shima Optics lenses. Straight temples accommodate helmets, while lenses feature anti-reflective and hard coatings for optimal clarity and reduced fatigue.
The concept, led by Mai Ikuzawa, draws inspiration from legends like Senna, McQueen, Newman and Françoise Hardy, aiming to recapture an era where style met performance without compromise. “Aviators felt formulaic,” Ikuzawa explains, adding, “This frame had to evoke emotion.”
Creative director Tommy O’Gara of Native Sons co-developed the design, while the campaign features British racer and designer Nick Ashley and was shot by acclaimed fashion photographer Frederike Helwig. Adding to the campaign’s allure is a cameo by a Tuthill Porsche 911K — a $1,100,000 USD, sub-850kg carbon-bodied vehicle that revs to 11,000 rpm. Together, the sunglasses and campaign celebrate independent spirit, heritage craftsmanship and a lifelong passion for speed.
NATIVE SONS
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Wacko Maria
A special collaboration with our friends in Tokyo at Wacko Maria / Guilty Parties
The Carver with dual branding in exclusive colorways.
A heavy classic infused with a contemporary spirit. Named in honor of the artful craftsmanship that went into its design—each frame begins with a sketch, and ends with a hand-carved frame. A high saddle nose bridge and sharply carved lines complete the sculptural look.
NATIVE SONS
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Sleepers Speed Shop
Sleepers Speed Shop and Native Sons Deliver Soup'd-Up Mckowski Frames
The collaborative frames come in limited two tone and solid colorways. One design features black front with honey tortoise temples and lenses which help with visibility while driving and lens glare. Branding elements are seen through gold foil Sleepers eeEye and Native Sons motifs engraved on the right lens and inner temples.
NATIVE SONS
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Albino & Preto
Albino & Preto Teams up With Native Sons for a "Spirit" Eyewear Capsule
The special “Spirit” eyewear range focuses on the Spirit sunglasses, a newer and popular silhouette by Native Sons designed for “Soul Protection.” Handcrafted in Japan, the solid frames are constructed of cellulose acetate, a non-petroleum-based thermoplastic, for a flexible yet rugged frame. Additionally, plant-based and hypoallergenic, the collaboration is developed conscious of the wearer.
NATIVE SONS
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El Solitario Outlaw Shades
Until now you've never really seen the world you live in.
The most important event, to perhaps our entire history, is fundamentally gone unnoticed.
This is our departure from a natural environment as our host of life into a technological milieux.
We look at acceleration and density as qualities of a way of life that is not seen and goes unquestioned.
A life unquestioned is a life lived in a religious state.
Unwilling to wait for mankind to improve, the outlaw lives as if that day were here.
Outlaws are can openers in the supermarket of life.
Watch the video
Watch the video